Our website works great for us: with a return of over 10% and about 50% of our bookings through our own channels, we have found the balance between the platforms and our own marketing efforts. After we have our website, SkCostablanca.
Holiday Rental Website was created with a clear vision: every holiday home deserves its own stage.
Through SK Online Branding, I spent years developing websites for entrepreneurs looking to grow online. During that time, I built a strong foundation in branding, positioning, and digital strategy. From the very beginning, I worked closely with Arjen, who is responsible for the technical development. While I focus on strategy and brand positioning, Arjen ensures the solid technical backbone behind every website.
Within SK Online Branding, we build websites together. As a true tech specialist, Arjen is also the first point of contact within Holiday Rental Website. His deep knowledge of WordPress and plugins is essential for creating secure, fast, and high‑performing websites. This collaboration forms the technical backbone of everything we deliver.
Alongside this work, I have been active in real estate for many years, both residential and commercial in the Netherlands.
In Spain, I focused on holiday rentals, allowing me to understand the market from the inside out.
Together with my partner Merel, we rent out properties in Spain through the major booking platforms as well as our own website, SK Costa Blanca. We strive for the highest level of guest satisfaction, and that standard guides everything we do. This hands‑on experience shapes the decisions we make every day.
The holiday rental market has changed significantly. Major booking platforms now charge commissions that can reach nearly 20%. Other international platforms also put pressure on the profitability of property owners. Those who rely solely on these channels consistently sacrifice margin.
Holiday Rental Website offers a powerful alternative. By combining a dedicated website with smart use of social media, property owners can generate direct bookings through their own channel. This creates independence and full control over their brand.
Every holiday home has a unique story. Whether it’s a single property or an entire portfolio, each accommodation deserves its own identity and presentation.
Within Holiday Rental Website, Merel contributes her expertise in copywriting, design, and social media campaigns. On request, we also develop logos, ensuring that every property is not only visible online but also recognizable and distinctive.
When I sold my online marketing and web design agency in 2019, it gave me the space to fully focus on the real estate market for several years. During that period, I deepened my knowledge and experience in both real estate and holiday rentals. Today, the combination of marketing insight, technical expertise, and hands‑on rental experience forms the solid foundation of Holiday Rental Website.
Why wait? Take the leap to your own rental website and discover how easy it is to professionalize your rental business, expand your reach, and maximize your revenue. Contact us today and let us help you take your rental business to the next level!
Website created by Bridge Marketing in collaboration with SK online branding